Speech Structure – The Product Sales Presentation
Dec 19, · Determine how much time you have to talk. If appropriate, be sure to allow time for questions at the end of the speech. Write your introduction. State your name and company. State your mission instead of your product. “I help people plan so their loved ones have less to do in times of grief” is preferable to “I sell prepaid funeral services.”. Your speech is going to include something like, "Are you looking to bore holes in wood? If so, this super light drill makes the job so easy anyone could do a good job of it". That said, here is a step by step process you might find useful for constructing a sales speech outline: Step 1: Engage with your customer before launching into sales mode. For example, if you work in a shop you might introduce yourself .
First read How to Structure a Speech or Presentation for an understanding of how to approach your speech or presentation structure. Your introduction needs to create a gap for your product to fill. Identify the problems your audience cares about and stress those — then promise if you can! Now off-road mountain bikers can have more of the fun, and none of the hassle [benefit] of punctures in the middle of their best-ever journey.
Provide facts, stats and case studies that back you up and relate directly to your audience, and the problems you spent the first act studying. Summarise your argument, and spell out exactly what you want to happen next. Open up for conversation, so that you can come to an agreement.
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Introduction – Frame the customer ‘need’ that the product, service, or idea addresses. If you’ve been charged with giving a sales presentation, chances are you already know what to do here. Your introduction needs to create a gap for your product to fill. Show your audience that they need the product – that’s your hook.
Studying sales pitch examples from the best of the best should be compulsory for anybody crafting their own pitch. Creating a winning sales pitch has never been more challenging. In a recent report, sales expert Marc Wayshak found that only Prospects expect sales pitches to be highly personalized, too.
And of course, every sales leader has a set of sales best practices they believe makes a sales pitch successful. A sales pitch is a well-crafted, then packaged sales presentation. Typically, a salesperson gets less than two minutes to explain how their business will benefit the prospect. In some contexts, it is also known as an elevator pitch since, with tight time constraints, you are presented with an opportunity to persuade a prospect to engage in business with you.
The attention span of people in this tech-driven world is ever shrinking. As such, salespeople no longer have the luxury of an hour-long presentation geared towards selling a specific product or service. People no longer have enough time to listen to long sales pitches. Whenever you find yourself giving an hour-long sales pitch, you must restrategize.
A good sales pitch needs to convey the intended message concisely in a compelling manner. If the sales pitch is on point, you are on the right path to making profitable sales.
The first few minutes of a business conversation determine the direction your interactions will take. Be sure to use this sales pitch as your attempt to convince the prospect about the superiority of the service you are offering. This is when you reassure them of the benefits they will enjoy if they buy the product you are selling. It helps if your last conversation included solid discovery questions like these:.
Thank you for taking some time to speak with me over coffee at Dreamforce on Tuesday. Loved your booth design! I had that problem at my previous company, too. Now at DocSend, I help other media companies — like Mic, for example — solve that problem, by giving them insight into who engages with the document and when. I think I can help you prioritize deals that show more engagement.
Can we talk about it next week sometime? When asked for an elevator pitch, or simply when asked what they do, most unpracticed reps will say something like this:. We design, build, and distribute elaborate and dangerous devices to coyotes who want to eat roadrunners.
Those facts may be true, but just stating facts does not make a good sales pitch! A successful sales pitch begins a dialogue. You can also reverse this. In fact, a perfect sales pitch should leave the prospect wanting more.
Simple pitches are easy to understand. This is one you probably hear a lot, but how do you actually put it into action? The rep could have pointed out that G2Crowd collects star-ratings, written, and video reviews, and can confirm whether reviewers are current users. He could have told us that G2Crowd categorizes the reviews in a way that makes it really easy to compare competing software products.
Focusing on the benefit helps make the information more relevant to the prospect or customer. Your prospects hear a lot of claims from your competitors. So use clear data from reputable sources as an anchor for your pitch.
When it comes to data, relevant specificity is king. Boiling down exposition and concentrating on driving home quantitative evidence is a great way to showcase the prevalence and significance of the problem your product addresses. This is key in perking up the ears of your prospect and setting the scene for a memorable sales pitch.
Your prospect does not care about your founding story, or where your offices are located. Conversely, this story makes your prospect or customer the hero—their problem is the dragon they need to slay, you are their trusted advisor, and your product is the magic sword. Andy Raskin, a storytelling pro, wrote up a quick analysis of what makes this an effective sales presentation. So, start by giving them just a quick snippet of what you do that will pique their interest.
There are a number of subtle yet undeniable buying signals that can help you identify just how proactively interested your prospect is in your pitch.
The drawback to relying on verbal buying signals like these is that they can sometimes be vague, or subjective. Luckily, there are some tools that make it easy to measure how effective your sales pitch is.
For example, I can see which of my prospects engage with which pages of a document I send them, and prioritize those topics in later conversations. Every modern sales team should be using data to inform their pitch, not just going on gut instinct.
I am just looking for some pointers for my Quality Dispatch company on how to market to small trucking companies our services at a discount.
You have shared adorable sales pitches. Sales are the technique of shifting confidence to a person. To compete the sales competitors , definitely, a uniques pitch is highly recommended. I must say that your defined unique techniques will help the readers in getting the best leads or sales. Already have an account? Sign in. Forgot your password? Reset it. Don't have an account? Sign up here. Full Channel List. Sales Templates Sales Training Demo-litions. Articles Live Events Podcast Videos.
Code of Conduct. Log in. Join Now. Sign In. All Channels. But best practices often conflict. Here are the tips and tactics behind these 7 winning sales pitch examples: Reference past conversations Start your elevator pitch with a question Keep it short Highlight benefits, not features Anchor your pitch in data Tell a story Keep it conversational, not formal What Is a Sales Pitch?
How are you addressing that problem today? How are you measuring your goals? Comment Comment. Lisa Matthews. More from this author. Facebook 0 Tweet 0 LinkedIn 0 Email 0. New Report Close. Join to unlock posting, commenting, and voting on any B2B Sales topic. Enter your personal email, so you keep your account when you change jobs. Strength indicator. Make sure it's at least 8 characters and includes uppercase, lowercase and a symbol! Sign In Username or Email. Remember Me.